What is presence management? It is the process of controlling your company’s Web presence, and the various Internet-based channels , with the goal of increasing your sales, marketing and service delivery efficiency.
Benefits from presence management
- Increased Market Size, website presence broadens the market reach for your business. You can market/sell products across the country or the world.
- Reduced Information Distribution Costs, You probably distribute some sort of information…product sell sheets, technical specifications, catalogs, order forms, proposals, etc. A business website allows you to provide that information in real time when the customer needs it a competitive cost.
- Expanded Availability to Customers, Your business website gives your customers access to your business 24/7 with very little increase in overhead or employment costs.
- Increased Sales, your online business presence can include an e-commerce solution where you can increase your sales with marginal additional cost.
- Customers Require It now, This is probably the most important benefit of having a business web site, competition will not wait.
What is Social Media Marketing? During the past period, and thanks to web 2.0 technologies, utilizing social networks, online communities, blogs, many other online collaborative media for marketing, sales, public relations and customer service have become one of the most fundamental strategies at most of the leading corporations.
Benefits from Social Media Marketing
- Better Targeting, draw a highly targeted segment of Internet users to visit your online presence, enabling you to increase visibility of your content on both a local and global level. It can also increase your brand by bringing in a more select local audience.
- High Return on Investment, ROI (Return on Investment) is one of the most important criteria of most marketing campaigns. Social marketing is one of the cheapest ways of marketing currently available. This low investment means low risk. Considering that most businesses gain a big pop in visibility after using social networking tools, the advantage is ultimately getting good publicity for very affordable prices.
- Increased visibility, It can help dramatically spread information. This information can then be correlated to your site, increasing your site’s popularity.
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